KA engagement
Adjacent growth strategy for a digital infrastructure owner
A growth review connected customer needs and technology change with adjacent opportunities that could build on an infrastructure owner’s existing strengths.
THE CASE
The decision in context.
The context
A tower infrastructure owner needed new growth streams while market structure and carrier requirements were changing. There were many possible adjacencies, with different capability needs and investment profiles.
Our contribution
KA assessed opportunities across site facilities, in-building coverage, rooftops, small cells and related services. The work connected customer pain points and industry trends with the owner’s assets, engineering capabilities and relationships. Options were compared by their distance from the core, indicative investment requirements, timing and ability to open further opportunities.
What the work provided
Focus underpinned by a prioritised opportunity set
The review provided a prioritised opportunity portfolio and a rationale for sequencing development. It linked growth ambition with capabilities the business could credibly extend.
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